Looking for ways to promote your practice front and centre on Google searches? Don’t dismiss your website on Google, otherwise it’s as if you wouldn’t exist. Google Ads can help you skip the queue and get to the top of page 1.
Get right in front of your target audience in the exact moment they search for a dentist, with Profitable Dentistry.Get Started
It may sound complicated, but once you have a dental marketing expert like me on board, it’s much simpler. Google Ads, also known as Google Adwords, allows you to pay Google to promote your practice above other searches on the SERP (search engine results page). These ads reach the audience you’re targeting as they include specific keywords that your dental practice wants to rank for.
Although you’re responsible for paying each time a prospective client clicks on your ad, ranking at the top of the Google results page is virtually priceless.. As a dental practice owner, it can sometimes be difficult to know where to turn to attract new customers. Even if you’ve heard of Google Ads, where do you start?
Unlike regular marketing agencies, Profitable Dentistry understands the dental industry, focuses only on dentists and producing tangible results. For results in the dental industry, look no further!
Do you want to know why I’m so confident Google Ads (AdWords) campaigns generate that much new business? Because I’ve been there, done that. I’m Florian Tomko, from Profitable Dentistry, a dental marketing expert that specializes in Google Ads and dental SEO marketing for practices exactly like yours. The proof is in my expertise and results!
Looking for a partner to help you run and manage a cost-effective, but target driven Google Ads (formerly Google AdWords) marketing campaign? You’ve come to the right place. Profitable Dentistry is the Google Ads (AdWords) management agency for dental practices. I can help you design campaigns that consistently attract new patients living near your practice.
If your patient’s teeth are hurting they contact you. If your marketing is hurting and you need to find a way to attract new patients, contact me.
Take a look at what my dental marketing agency can do for your practice:
Google Ads give you instant and sophisticated access to your target audience. Once we get your account up and running, the lead generation begins.
Turn your ads on and off as and when needed, based on short term goals and seasonal offers.
It's never a good idea to put all your eggs into one basket, as the saying goes. An active Google Ads campaign means you’re not solely relying on leads from organic traffic, social media traffic or people contacting you via traditional offline marketing activities.
Promote your practice to the right people, at the right time and in the right place, using bespoke Google ads.
You only pay when someone clicks on your ad, the rest of the time you’re getting free marketing and brand exposure in the form of impressions, which is the number of times an ad is shown in search results.
Show searchers vital information like your location, phone number, and dental services you provide. Doing so will help you stand out from the crowd and present a more relevant listing.
View how many clicks your ads are getting and how many of those are converting into new patient leads. By understanding cost per lead stats, you’ll know what’s working and what isn’t.
When setup and managed by a professional, Google Ads can help you get known as THE go-to dental practice in your area!
While I’d love to say that the sky's the limit when it comes to dental Google Ads, the fact is that in the world of search engine marketing, search volume and demand is the limit. If you live in a major city with a population above 200,000 people for example, you’ll have a disproportionate number of potential leads compared to a dentist who operates in the countryside in a city of 5,000.
However, just because your practice is in a small town, it doesn’t mean advertising isn’t for you. In fact, leads in smaller cities and towns are often times significantly cheaper than those in large cities. This is due to less competition, which means lower click prices and lower lead prices.
Get in touch to find out more about how many new patients Google Ads could generate for your dental practice every month, no matter where you live.
Let’s look at some statistics on why being visible on Google should be one of your biggest priorities when it comes to marketing your dental office:
I ask the deep dive questions such as how much SEO has been done in the past, how many patients you want to attract and how your business is doing.
What are your targets? What do you want to achieve in the next few months or years? Once I know all this, we can better define the strategy and required activities later on.
Once understanding the goals and available budgets have been achieved, I define a strategy to deliver best results based on individual wants and needs.
I review your local landscape to see who the main players are and what their USPs are.
I find the fundamental keywords that should be targeted in the Google Ads campaign.
I set up the Google Ads accounts according to best practices to ensure clear structure and high quality scores.
Ensure that conversion tracking is setup correctly so that we will be able to tell what results are being produced by Google Ads and other channels.
Once steps 1-7 are done, we are ready to launch and start generating leads for your dental office
The term Google Ads agency for dentists, dental Google Ads specialist or dental Google Ads consultant typically refers to a person or group of people that have advanced levels of knowledge in the field of Google Ads, specifically in the dental industry. These people spend hours and hours reading about the newest trends and tactics in the field of search engine advertising. This task is very boring for most people, but absolutely necessary to continually evolve as a PPC manager or Google Ads account manager. They do do so to keep a finger on the pulse and stay ahead of the game to help their clients' Google Ads account make use of the newest bells and whistles to our perform local competitors. In a nutshell, the dental Google Ads agency should help you define a detailed Google Ads strategy and later take the required steps to implement it into your on-going Google Ads management activities. Typically, the Google Ads agency relies on multiple PPC specialists that specialize in various sub-branches such as search ads, display ads, video ads and remarketing ads.
Absolutely! If managed by a professional, Google Ads can do wonders for your dental practice and attract hundreds of new patients consistently. Look at it this way, the yearly revenue from a dental patient for most offices typically falls in the range of $/€/£ 300 to $/€/£600+. As patients stay with their dentists for many years, in most cases each patients is worth thousands or tens of thousands in revenue over their lifetime. Not sure how to determine the lifetime value of a dental patient in your office? Don't worry, we've covered this question in this blog. Would it make sense to use a marketing channel that can help you generate such patients for less than $/€/£ 100 or even less than $/€/£50? We think that it is safe to answer this question with a resounding YES.
Most agencies are not specialists in the dental niche, and as a result, waste quite a bit of money on the wrong keywords in Google Ads. When you choose to work with me, you get someone who understands dentistry and can therefore target your audience more effectively. As the son of a dentist, I have been around dental offices all my life. I’ve also worked in-house as the marketing manager of a private dental clinic startup for 2.5 years, helping it to grow from a nobody to one of the go-to clinics in the city. I understand what is important to dentists, and I understand how patients look for and select dentists online. Thanks to my experience working for both marketing agencies and dental offices, I am well equipped to make the most out of dentists’ marketing budgets and help them to increase profit. Now you know why I called my agency Profitable Dentistry!
Our goal is to develop successful long-term partnerships with all of our clients. Unlike many other agencies and consultants, we only take on one dentist per city or 20 kilometers / 12.5-mile radius. This ensures that there will never be a conflict of interest and internal competition. Doing so, we can help each dentist make the most out of his or her local potential.
Great question. As a Google Ads agency, it is our job to help you make the most out of your available advertising credit. Unlike many agencies, we don't charge by % of ad spend. This helps to prevent any conflicts of interests and serves to help you spend as little as possible, while still meeting performance targets in terms of lead volumes and cost per lead. Over the long turn you might actually start spending more money on Google if you work with an agency. This typically occurs if the agency is able to generate a cost per lead that is at or below target. When such situation arises, you should not cap your budget, and maximize your exposure to drive as many leads as possible. There are only two reasons for capping your ad spend on Google: 1) you are fully booked and don't require more leads, 2) the cost per lead is too expensive. Typically, the required advertising credit for Google Ads is a function of the cost per acquisition and the amount of new patient leads that you'd like to generate. If for example, it costs $/€/£ 50 to generate a lead, and it is your goal to generate 75 leads or more each month, then you should be willing to invest at least $/€/£ 3,750 per month into Google Ads credit. This fee represents only the amount that is paid to Google and does not include the management fee of the agency.
Once we better understand your individual needs and the type of marketing services you need help with we are able to setup a custom proposal for your dental practice. The final rates may vary slightly depending on how many ad formats (search ads, display, video) you would like to make use of in your Google Ads campaigns. Our starting rates for the monthly management of Google Ads accounts for dentists are set at a very affordable £360 / 400€ / $450 per month.
We don’t believe in locking dentists into long-term contracts. We like to keep clients by delivering excellent performance, not by forcing them to adhere to watertight contracts. As a result, dentists we work with can choose between a 6-month or 12-month agreement depending on what they are most comfortable with. Those who choose the 12-month contract are rewarded with a 5% discount for their sign of loyalty and willingness to build something great in the long-term.
After we have received all the required information about your dental office, the Google Ads campaign setup can typically be completed in as little as 5-7 days.
When it comes to Google Ads management we know that we can get you results consistently. This means that we are happy to put our money where our moth is. If we don't generate at least 15 leads in any given month, we will not charge you for that month's management fee. See, you only have to pay us if we actually generate meaningful results for your dental office. Form our experience, very few agencies will agree to such a condition, and rather list out excuses after excuses about why they are not able to generate leads.
The process of requesting a proposal is straight-forward. Just head over to the contact page and fill in the form, to let us know what services you'd be interested in, as well as your available monthly budget. Include some additional information in the message tab, so that we can better understand your needs and wants. We'll follow-up with you the same day or at latest next business day with a short survey. Once you fill in the short survey, we can schedule a short call with one of our staff members to get to know each other and discuss your project in more detail. If you are interested to move forward, we will then prepare a detailed proposal, based on the initial call, that outlines the entire project. Once you agree to the activities and the budget, we can sign the contract and get started to boost the online visibility of your dental website on the very top of page 1 of Google.
Don't wait any longer. It is time to start winning new patients!Get in touch