When it comes to dental digital marketing services, Profitable Dentistry provides an all-inclusive solution to increase brand awareness and build trust for old and new patients alike. But why work with us to create and execute a full dental marketing strategy?
We start from the beginning, creating a website specific to your dentistry and to convert new patients. Your website will be designed with a clear purpose, showcasing your services and geared towards great user experience.
By crafting a personal brand identity for your dental practice, your brand’s content is consistent – from your website to your social media pages and pay-per-click (PPC) advertising, it’s all aligned! Instead of isolated services from different sources, a Profitable Dentistry digital marketing strategy creates a unique, integrated plan for your dental practice.
Everything works together, everything works better.
Your website may look good, but what about its search engine optimization (SEO)? Good SEO gets results – your practice will rank higher on Google, keeping you above your competitors!
If your website is already up and running, Profitable Dentistry can perform an SEO audit of your site as part of our dental digital marketing services. We’ll improve your site’s SEO, or offer suggestions for you to do so. In an ever-evolving industry, we keep up-to-date with Google’s trends, SEO guidelines, and best practices for the dental industry. Better SEO, better visibility.
We provide dental digital marketing services aimed at bringing visitors to your website. After all, your website is where your dental practice can shine! This is the place that visitors are converted into new patients for your business.
A well-designed website is a great website! Creating websites for dentists requires an understanding of the dental industry – a dental practice and its patients. From your website’s looks to function, Profitable Dentistry designs and maintains your space online.
For a website to get tons of organic searches, the keywords that you use are key! In efficient marketing services for dentists, we do the research so you don’t have to.
Effective keyword research benefits every aspect of your dental practice online – your website and SEO, Google Ads marketing, and even social media presence!
Are your keywords targeting what potential patients are searching for? Will potential patients who find your site using those keywords find answers to their questions? Will getting traffic from these keywords help you to reach your goals?
Profitable Dentistry constantly engages in effective keyword research, ensuring that your dental practice is ahead of the game.
How well is your dental practice doing online? Which aspect of your dental digital marketing services is working best for you? Which isn’t performing so well?
Profitable Dentistry uses Google Analytics to show you which channel is bringing traffic to your website. This way, you’ll know whether your SEO, PPC, social media channels, or referrals are performing well, or under-performing. It shows you what’s working well in terms of advertising or what you need to improve.
Google Analytics and Conversion Tracking help us to understand how many people are visiting your dental practice’s website, where they came from, and how many are converting to new patients. We’re making dental digital marketing services more effective.
Great website content means that your website becomes valuable to visitors. What makes great, valuable content?
Helping potential patients know more about your practice and your dental expertise through informative and regular blog posts is a valuable way to build trust!
At Profitable Dentistry, we know dentistry and we understand dental marketing services. This way, we’ll create content to answer your old and new patients’ questions, address their concerns, and transform your online presence into a reputable resource in the industry.
Where do most people turn to when searching for products or services near them? The internet, of course. Or, more specifically, a search engine. The vast majority use Google, in fact, to find answers to their questions. That’s why we focus so much on Google Ads and SEO for dentists!
Are you a dentist who already ranks in the top 4 for most keywords? There’s probably no need to invest further in SEO campaigns. Focus, instead, on a Google Ads campaign. Maybe you’re a dentist who’s looking for short-term results in a highly-competitive marketplace. Your competitors’ websites are well-optimized. Opt for an effective Google Ads campaign! This suits your needs, since it could take 1-2 years to reach Page 1 of Google in highly-competitive cities.
What if you’re a dentist based in a less competitive city? Invest in SEO first! This sets you and your practice up for the long-term, giving you an online advantage.
For ambitious dentists who want to dominate the market, attracting as many patients as possible, what’s the best plan of action? You’ve got to focus on getting to Page 1 of Google and opt for a comprehensive dental marketing strategy that includes Google Ads, a local map pack, and organic search results.
It depends – what do you need? Think of it this way – how much does a car cost? You can buy a beat-up, used car or a newly-released sports car.
At the very least, a dentist should be willing to invest 750 € per month into online marketing to boost their online visibility via an SEO campaign. For dentists who can afford to invest a little more, by using Google Ads, we recommend at least 1,500 – 2,000 € per month.
Dentists who want to cover both SEO and Google Ads for maximum visibility should be willing to invest at least 2,500 € per month into their dental digital marketing services and activities. How much should you invest in dental marketing services to successfully attract new patients and fend off competitors? As a rule of thumb, 7-12% of your dental practice revenue should do the trick.
Have a project in mind? Let’s discuss.Get in touch