Hi there! It looks like you’re a dentist based in the USA. If I had to guess, I’d say your dental practice needs more business right now, you’re probably wondering how to get more patients through the door, and how to make more profit, too — but you’re not sure where to begin. Well, I’m glad you’re here because it shows you care about your dental practice and are ready to invest in making it better.
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Don’t waste precious hours researching the basics of SEO or trying to understand Google Ads, finding yourself confused, deflated, and unsure how to put your learnings into practice. Simply don’t do it to yourself, and don’t ask your receptionists to do it either.
Put it this way: you wouldn’t let one of your patients perform a root canal after watching a few YouTube videos, right? So why would you, a dentist, try to become Chief Marketing Officer? You wouldn’t.
Save yourself from wasting time (and losing a whole lot of money) by hiring a professional. Someone who understands your business, is experienced in the dental marketing industry, is Google Ads certified, and whose only job is to help you win new patients at a brilliant price
There are approximately 60 dentists for every 100,000 people in the USA. With a current population of 331,000,000; that’s around 201,580 dentists in total. Which means there are around 1,642 patients available per dental office.
For a practice with 3-4+ chairs to be successful, it needs a patient base of around 5,000 – 10,000. But, hold on, there are only around 1,642 patients per dental practice on average, right? So how are you meant to build a flourishing business?
Simple. You need to market your business effectively online, to the right people, using the right tools. In a nutshell, you need to outshine your competition and win over their business. I can help you do it; here’s how.
Dental SEO in the USA is a competitive market; get it wrong and it will cost you, but get an expert to do it properly, and you can sit back and watch new patients come knocking at your door.
At Profitable Dentistry, I focus on the channels that are proven to be the most effective: SEO and Google Ads. As a dental marketing consultant, I’m here to do the hard work for you. I’ll help you define your target audience, create an effective marketing strategy that takes into account your location and business goals, and develop a plan of action that’ll take your practice to the next level.
When you’re my dental marketing client, it’s all about you. I use my time, effort, and digital marketing expertise to help you grow and maximise your practice. Your success matters to me, so understanding your specific pain points plus your local market is essential. That’s why I only work with one dentist per city (or per 15-mile radius).
So, if you like the idea of watching your dental practice grow with more chairs, more patients, more profit — get in touch with me before your competition does.
Yes, I know what you’re thinking. I’m a dental marketing expert based in Europe, while your dental practice is in the USA. Quite a big distance, right? But that’s the beauty of digital marketing. Let me explain. You wanted to grow your dental practice, so you searched Google for information about dental marketing in the USA. You landed on my site without knowing me, without knowing a thing about my dental marketing agency, likely without a clue that I even existed. Doesn’t that tell you something about my ability to attract the right audience, to the right place, at the right time?
And while you’re here reading this, I’m beating other online agencies that are competing for your business. Think I’ll be able to beat your local dental competition? You bet.
No problem. I understand you might be hesitant to hire someone in a different location to you. I get it. I’m here to tell you that I’m not just someone. I’m an expert dental marketing professional with experience working at both a top-rated digital marketing agency and in-house at a successful dental clinic — which certainly wasn’t as profitable when I first started working there.
In fact, between 1996 and 2016, my father’s dental practice acquired just 450 new patients on average per year (did I forget to mention that my father is a dentist? That’s right, I really do know a thing or two about dental practices!). By creating and implementing a robust, effective digital marketing strategy, I was able to drive 1,150 new patients to his practice in 2019 alone.
And here’s another one: one project I am very proud of is turning a private dental startup into a market-leading dental practice within just 2.5 years. From having no online presence and a non-existent patient base, I was able to steadily attract hundreds of new patients each month, enabling the owner to expand from just 3 chairs in 2017 to 6 chairs in 2020.
My expertise is helping dental practices flourish across the globe. And I’d love to help you, too.
For a practice that consistently welcomes new patients and returns a high profit, I recommend investing at least $30,000 per year. That’s just $2,500 per month to give your practice the online boost it needs to succeed and gain new customers.
While this may seem like a lot initially, the general consensus within the dental industry is to invest 7% to 12% of revenue back into marketing. That means for an established clinic making around $800,000 each year, an investment of $80,000 is commonplace.
Now let’s talk about the timeframe. Google Ads are brilliant in the way they can make an impact immediately. As a Google Ads expert, I can have optimized and professionally written search ads up and running for you within 7 days of receiving an in-depth brief.
Successful SEO, on the other hand, takes time. I need to analyze your website and determine where it falls short in terms of content, then spend time building high-quality content that converts. Google then needs to crawl your site and give it the authority it deserves. And these things take time.
That’s why I suggest working to a 6, 12, or 24-month timeline to see the full impact of my results-focused search marketing strategy and the success it can drive.
It’s worth bearing in mind that search marketing is a demand capture tool.
This means it works best for dentists who have access to around 100,000 people within a 10-mile radius — though anything over 50,000 people can still get you significant results.
If your practice is in a rural, less densely populated area, search marketing can still be effective. There are still people around you that don’t know you exist yet. I can help you reach these people, though a smaller audience does mean slightly smaller results.
Don't fall behind local competitors, but rather take action to get ahead. Start using the power of Google Ads and SEO to start generating plenty of new patients consistently!
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