Google Ads

Introduction to Google Analytics #1

What is Google Analytics?  Google Analytics is undoubtedly one of the most powerful web analytics tools available today. With close to 30 million websites using Google Analytics, it definitely dominates the market. It provides you with unparalleled access to your website’s performance and insightful information about your visitors.   But what’s even more surprising is that

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How Can Dentists Measure the ROI of Digital Marketing Campaigns

You’ve read the statistics and heard the promises. You know that Google has claimed 40% of all internet traffic. So, you invested in Google Ads to boost your online visibility and direct more users to your website. You’ve also taken the time to optimize your SEO approach. Now, the waiting game begins. Will your hard work pay off? Unless you have a dedicated

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How Smart Dentists Choose the Right Google Ads Agency

What if you could display your dental ads on the biggest search engine in the world? With Google Ads, you can. With this platform, you’ll pay to display a brief, clickable advertisement within the greater Google ad network, popping up on relevant search results across the web. While this can be an incredible opportunity to boost your exposure,

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Dental PPC Guide | Pay per Click Dental Advertising

Knowing the demographics of your target market lets you target your advertising at the people most likely to become your customers. For example, women drive more than 90% of the buying decisions for healthcare needs. Most of the traditional dental advertising channels like local newspapers and the Yellow Pages don’t give you much control over who sees

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