Author name: Florian Tomko

What if you could display your dental ads on the biggest search engine in the world? With Google Ads, you can. With this platform, you’ll pay to display a brief, clickable advertisement within the greater Google ad network, popping up on relevant search results across the web. While this can be an incredible opportunity to boost your exposure,

Knowing the demographics of your target market lets you target your advertising at the people most likely to become your customers. For example, women drive more than 90% of the buying decisions for healthcare needs. Most of the traditional dental advertising channels like local newspapers and the Yellow Pages don’t give you much control over who sees

Your dental practice has a stellar reputation, excellent customer service, and rave reviews, but why are you having trouble attracting new patients? The answer is simple: your current marketing strategy isn’t doing your dental practice justice. Despite your 5-star skills, you’re still just one office in a sea of dental practices. The phone book and

Learn more about the targeting options in Google Ads that let you pin-point your target audience.

Learn about the steps that you should follow to setup a digital marketing budget for your dental practice.

Get to know the different types of ad extensions that are crucial for the success of your dental Google Ads campaigns.

Ultimate Guide to Negative Keywords for Dentists Dentists, listen up: Every professionally managed Google Ads account should include negative keywords. If the person, who is managing the ppc campaign for your dental practice, has not yet added negative keywords to your Google Ads account, you may be wasting the majority of your budget on irrelevant

How to Choose Keywords for Dental Google Ads Campaigns In my opinion a Google Ads campaign is only as good as its keywords, or more specifically its search terms. In Google Ads campaigns you are targeting and bidding for keywords but know that you are paying for actual search terms that trigger your ads. This

Learn everything you need to know about Quality Score and AdRank for dental Google Ads campaigns.